III. Cooperation Framework
University-Industry Cooperation:
In 2025, Jiangsu Yide Daily Chemical Co., Ltd. signed a production-education-research agreement with the College of Veterinary Medicine of Yangzhou University to jointly build a teaching and internship base. The two parties will engage in strategic cooperation on pet-friendly accommodation, pet skin care, and hair cleaning and health maintenance, jointly contributing to the rapid development of the "pet economy."
Hotel Cooperation:
Jiangsu Yide Daily Chemical Co., Ltd. has established long-term partnerships with globally renowned hotels, becoming a designated supplier for MARRIOTT Greater China Group, Banyan Tree Group, IHG Group Greater China and Hong Kong, Macau, and Taiwan, and Holiday Inn Express. It also provides comprehensive hotel supplies solutions for numerous luxury hotels, including the Bulgari Hotel Shanghai, Capella Sanya, InterContinental Shanghai Shimao Wonderland, St. Regis Changsha, Portman Ritz-Carlton Shanghai, St. Regis Qingdao, Conrad Shenyang, and W Xiamen, creating a luxurious atmosphere and co-creating value with these hotels.
Brand Collaborations
1.French Luxury Fragrance Brand: MAISON 21G
Founded by perfumer Johanna Monange, MAISON 21G's name "21G" signifies "the weight of the soul." The brand focuses on personalized fragrance customization, with products ranging from sandalwood tea and mimosa bergamot series to shampoos, conditioners, shower gels, and body lotions. Currently, MAISON 21G has entered numerous high-end hotels in Vietnam, Singapore, South Korea, Thailand, mainland China, and Hong Kong and Macau, and has partnered with Kimpton Hotels to create unique traveler experiences with "soulful fragrances."
2.Italian Luxury Skincare Brand: BORGHESE
Founded in Italy in 1957, BORGHESE focuses on organic mineral ingredients from thermal springs, launching its classic star product, the "Mineral Mud Mask," which has sold over 20 million jars globally. The brand continues to expand its product line; the Black Rose series blends rose essential oil and chamomile extract, covering hair care and skincare products, and is highly popular among consumers. Currently, Borghese has established partnerships with over 200 high-end hotels, including InterContinental Hotels Group, Kempinski Hotels, Golden Eagle International Hotels, and Greenland Group.
3.Kent, a British Royal Warrant Holder:
Founded in 1777, Kent is a British Royal Warrant holder for combs and hair products, having served nine generations of the Royal Family. Leveraging its exquisite craftsmanship and long history, Kent extends its expertise to hair care, launching the Refreshing Moisturizing series. This series focuses on a cooling sensation and deep hydration, encompassing shampoo, conditioner, and shower gel, showcasing the elegance and luxury of British craftsmanship.
4.TRESemme, a high-end hair care brand under Unilever:
Founded in 1948, TRESemme is a leading American professional styling brand specializing in salon-grade hair care. Its MOISTURE RICH series is now available in 417 hotels, including Holiday Inn Express, and is highly favored by travelers worldwide.
5.LUX:
Founded in 1899, LUX is known for its "luxurious pampering and radiant beauty" philosophy, offering a variety of popular fragrance lines, with lily and bergamot being particularly classic. LUX has established a strategic partnership with Ctrip's LITHY Hotels Group to bring guests an elegant bathing experience.
6.SIGNAL:
Focuses on oral care and collaborates with the World Dental Federation to promote the healthy concept of "brushing your teeth day and night." Its products use fluoride formulas and environmentally friendly packaging, and it has partnered with clients such as China Southern Airlines.
7.Dove:
Unilever's largest personal care brand, Dove is known for its gentle moisturizing properties and operates in 17 countries and regions worldwide. The brand has partnered with internationally renowned hotel groups such as Marriott and Sheraton to provide a safe and comfortable care experience.
8.Japanese Hot Spring Resort Brand: ONSENSOU
ONSENSOU originated in Beppu, a hot spring resort city in Japan. Inspired by the unique hot spring culture of the area, ONSENSOU pioneered the application of mineral-rich "hot spring algae" essence to its bath and body products. The brand's two main lines, Gentle and Refreshing, deliver a therapeutic hot spring experience using pure, natural ingredients. ONSENSOU is now available at the Shanghai Million Stone Hot Spring Hotel, offering guests a skincare solution that combines Japanese aesthetics with soothing healing.
9.Emerging Domestic Skincare Brand: PMPM
PMPM is an emerging domestic skincare brand with the philosophy of "Going to the World, Exploring the World." It selects rare natural ingredients from around the world to provide customers with innovative skincare experiences. Its product line includes white truffle-infused toiletries, which can be designed for hotel spa projects and gift/conference projects. It has already partnered with hotels such as Hotel Indigo, Dusit Thani, and Beijing Gubei Water Town.
10.New Lifestyle Brand: Yue Fanghua
Originating from Yangzhou, this traditional Chinese-style toiletries brand adheres to the philosophy of "additive-free" and "natural and simple is enough," refraining from adding preservatives, bactericides, or other synthetic ingredients to create high-quality toiletries. The brand's flagship product is the Yunnan Camellia series, with ingredients derived from natural plants, emphasizing naturalness and safety.
11.High-Value Own-Brand: EAAE
A lifestyle brand centered on fragrance, its "Carnival" series uses gentle plant-based formulas to create a bath and body care olfactory experience that combines art and function.
12.Children's Bath and Body Brand: B.Duck (Little Yellow Duck):
A globally renowned IP founded in 2005, leveraging the market influence of China's first original IP, it has created high-standard bath and body products specifically for children. The series uses a skin-friendly APG plant-based cleansing formula, with ingredients passing rigorous chicken embryo skin irritation tests and meeting food safety standards to ensure no irritation to children's skin. The product line includes shampoo, body wash, lotion, and matching toothbrushes, toothpaste, and soap, designed with both fun and safety in mind, aiming to transform the bathing experience into a fun-filled parent-child interactive time. This series has been recognized by international hotel groups such as InterContinental, Hilton, Marriott, and Accor, becoming a key feature in enhancing the value of family-friendly guest rooms.
13.Super Wings (Aofei Q Pet):
Aofei Entertainment's Super Wings IP, leveraging its strong family user base, has launched a children's care solution designed specifically for hotels. Featuring a gentle, tear-free formula, the packaging incorporates the positive and courageous elements of the Super Wings cartoon. This product line not only meets children's travel care needs but also enhances the fun of the accommodation experience through the IP character. It is now available to hotels nationwide in a themed room format.